Femi9

Femi9 Revolutionarized 20+ Year Old Brand Image Using Digital Commerce

Success Stats

  • +94% Mobile traffic
  • +50% Increase In Orders/Day
  • +12% Increase In Average Order Value
  • -18% Decrease In Cost Per Acquisition

Redefining Women Fashion

Owned and managed by Middle East’s leading fashion house, Fad International LTD Co, Femi9 has been one of the most preferred women’s fashion store since last two decades. Awarded with ‘Saudi Fast Growth’ Awards, the brand is dedicated to serving women fashion, it is brainchild of Middle Eastern women seeking to explore new avenues. With its distinct and trendsetting styles, Femi9 made an unmatched space in the region with its around 58 brick and mortar stores in UAE, Bahrain, Egypt, and Syria.
Download Complete Case Study

'What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.'

- Miuccia Prada

Collecting the missing pieces

  • They can serve to limited geographical location and a limited audience only.
  • High cost of establishing physical channel, maintenance, and man-power management.
  • Serving and managing footfall during peak seasons was time and money consuming.
  • Expand while keeping 20-year old brand image intact.
  • Engaging and interacting with audience from different locations and preferred language.
  • Allowing and guiding the users to find nearest brick and mortar store available.

Before they fall in love with your product, they’ll interact with UI/UX of your store. We help you design it.

Connecting the dots

The need was to closely understand the brand, target audience, and market competition. While having nice goodwill in the market was a pros, on the other hand, it was crucial for the brand to keep their offline identity intact while making a digital presence.

The Strategy

The major chunk was dedicated to design segment. However, besides design, few key integrations include integrating multi-language support, store locator to find nearest brick and mortar store, syncing catalog inventory, customer data, and orders to further enhance the overall shopping experience.

The eCommerce tech

  • eCommerce platform: Magento
  • Email marketing: Dotmailer
  • Search Platform: Mirasvit Sphinx Search
  • Point-of-sale (POS) system: LS Retail
  • Enterprise resource Planning (ERP): Microsoft Dynamics NAV

Client Speaks

“ While Magento 2 Commerce served us as an ideal platform, working with Krish has been an enchanting experience. Considering our prevailing offline reputation and the massive client base, we were a bit concerned about the end results. However, the team gave us all its ears and helped us launch our digital commerce seamlessly.”

Faisal Khan | ( IT Manager, Fad International Ltd Co )
Femi9 serving parallel to customer expectations using Magento 2!!
Soon after the new launch, the digital store noticed a commendable hike in a number of visitors and orders. Considering mobility as the priority, the brand noticed 94% of their overall traffic coming from mobile while the average order value per day increased by 12%. Besides this, the solution also helped them in lowering their running cost and helping the online audience find their nearest physical store. The digital presence indeed helped them not just grow their commerce, but also to serve their prevailing clients with a personalized experience and ease.
More Case Studies