Miro Jewelers

Half-a-Century-Old Miro Jewelers Bedazzled the Digital Audience

Success Stats

  • +10% Revenue
  • +20% New Customers
  • -25% Operational Costs

Half a Century-old Family Business

Renowned for importing specialized diamonds and jewelry, Miro Jewelers is thriving in the industry for over five decades! Established as a family business in Colorado, today it has over 4000 pieces of fine and bridal jewelry in stores. Miro’s exquisite collection of jewelry is both long-lasting and fashion-forward. The jewelry customization specialist needed a performance boost to cater to its online clients with seamless digital commerce experience and chose Krish for its expertise.
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A piece of jewelry is often a piece of art. But it only becomes valuable when emotions are added to it

- Ann Demeulemeester

Addressing Their Needs

  • Developing a streamlined online product catalog for better search, visibility, and glitch-free operations
  • Facilitating the need for in-store diamond storage to boost inventory management
  • Establishing a centralized offer campaign system to manage various social channels at once
  • Strengthening the loopholes hindering the customer experience to deliver a seamless digital commerce experience

Jewelry is like the perfect spice - it always complements what’s already there!

Polishing Miro’s Commerce Game

Upon understanding Miro’s vision and places that needed improvements, the team of experts at Krish left no stone unturned to grasp the minute details of the industry and get acquainted with the half-a-century old brand’s goodwill. Some key integrations included Mailchimp and elastic search for marketing and delivering an exceptional shopping experience.

The Strategy

Considering the vast product range that Miro has, the team started with planning an intuitive user interface, with seamlessly responsive layouts to attract and engage its target audience. The bespoke navigation menu included the ‘Design your Own’ section, allowing users to customize their jewelry, making it more interesting for people to make a purchase. Another key inclusion was adding ‘Try-On’, through which visitors tried the jewelry pieces virtually to further help in boosting Miro’s sales.

The eCommerce tech

  • eCommerce Platform: Adobe (Magento) Commerce Cloud
  • Email Marketing: Mailchimp
  • Search Platform: Elastic Search
  • Social Media Integration: Login with FB, Google & Twitter

Client Speaks

Krish TechnoLabs not only helped up create a robust and high-performing webshop but also integrated several features that were tailored to our needs. The workflow was seamless and I can say that the team went beyond what they had promised to deliver. I am extremely happy and grateful to Krish for being our reliable technical partner.

The Tipping
Point
Our hard work paid off well. Miro Jewelers saw a 10% boost in revenue and witnessed a 20% increase in new customers. The latest enhancements also reduced its operational costs by a staggering 25%. These figures are significant and have contributed greatly to the brand’s growth.
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