Magento Commerce Case Studies

Success Stats

+23% Revenue
+25% New Customers
+20% Increase in Order/Day
+22% Increase in Avg. Order Value

Website damasjewellery.com
Industry Gems and Jewellery
Model B2C
Platform Magento Commerce (On-Premise)

One of UAE’s oldest industry experts; Damas

Established in 1907, Damas Jewellery has earned an unmatched reputation across the entire middle east region. Splattering the essence of authentic craftsmanship, the brand has traveled a long way whilst proving their proficiency year-by-year. Initially established to offer goldsmith services, they launched their first store in 1959, followed by an in-house brand ‘harmony’ in 1988, and so on. After gaining an unbiased reputation, they decided to expand their commerce and adopt Magento.

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Jewelry is like the perfect spice - it always complements what’s already there.

- Diane Von Furstenberg

Understanding the bridge to enhance and expand

Showcasing wide range of designs and gems
High cost of maintenance of offline stores

Enhance the overall shopping experience
Expand their reach whilst controlling the overhead expenses

Magento can be well-defined as string of features and extensions- We call it Jewel of Commerce

Building Commerce with passion and dedication

Acknowledging the client’s aim to improve customer experience and expand their commerce, the team started building an outline. After closely analyzing the present and past of the brand, it was time to build a bridge using technology. A bridge that connects the present and future of the brand, Damas, and its value.

The Strategy

The key focus was kept on building a seamless user experience and ease the backend processes. To attain this, several factors were kept on priority. Strategy included implementing liquid layout using masonary grid, Ajax Wishlist, 100% RTL Support, a 360-degree 3D image view effect to help make better decisions. Each of the integration as done prioritizing the ease of buyers. Having said this, the massive list of products were well-segmented in the user interface to ensure that the visitors doesn’t get lost and spends a healthy time surfing through their wide range of products.

The eCommerce tech

eCommerce platform: Magento commerce on-premises
Payment gateway: Mashreq Payment

Client Speaks

A robust and high-performing online store is what I visioned. Krish technocrats enabled the integration of customization appropriately. They were able to execute what they had promised during the development phase. From data migration to Magento commerce implementation, everything was done seamlessly.

Lama Nasser | (Omnichannel & Customer Experience Head)

Flaunting the newly added diamonds

After launch of the store, the client noticed a hike of 23% in its revenue and earned 25% new customers. Apart from these, the average order per day increased by 20% and a 22% hike in average order value was noticed, which eventually boosted the confidence of the client and now they are planning to have Krish TechnoLabs as their solution partner for the upcoming online stores for other regions like Bahrain, Kuwait, and others. Just like them, the team of technocrats at Krish also looks ahead to serve them for their future endeavours.

Damas