Alokozay Shop

Alokozay Transformed FMCG Retail with Superior eCommerce Experience

Success Stats

  • 170+ orders per day
  • 1000 + Realtime users
  • 2.3 Seconds page Load Time

Leading the Food and Beverage Industry

With a footprint in 40+ countries, Alokozay is one of the largest FMCG brands in the Middle East. Alokozay’s glorious history spans over a century. Headquartered in Dubai, they have a comprehensive manufacturing and distribution network spread across the Middle East, Asia, Africa, North America and Europe. Surfing with premium offerings, Alokozoy chose to scale their business and expand to new horizons by leveraging a superior eCommerce experience with Krish.
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A brand is a set of differentiating promises that link a product to its customers

- Stuart Agres

Pointing out the Pit Stops

  • Outdated UI/UX
  • Server compatibility for more visitors
  • Caching and performance issue
  • Mobile OTP-based login globally – SMS notification integration with third-party ERP system
  • Split order based on vendor.
  • React Native APP for warehouse panel
  • Credit memo and payment collection based on status update Magento backend

Brand Experience and Customer Experience are arguably the most important things for ensuring the success of your business. eCommerce sits at the heart of both.

Redefining the Food and Beverage Industry

While the Alokozay Group of companies believe in building brands that people love and add value to the everyday lives of millions worldwide, the outdated brand experience was getting in the way of it. Alokozay required an eCommerce platform that could handle the complexities of their B2C business operations while offering detailed customizations. The experts at Krish worked on a strategy that helped the client scale to new heights.

The Strategy

For a faster and more seamless consumer experience, Krish worked on enhancing the UI and UX as per the customer needs. Moving forward, to make the eStore more accessible with Magento 2 platform upgrade, Krish also built a Sphinx search - a search functionality that normalizes spelling variations/ abbreviations, all in all, provides higher relevancy and speed.

Implemented an SMS gateway, enabling easy login, OTP and forgot password. To further personalize the customer experience, Krish created multiple web stores for respective countries, enabled country store redirection based on Geo Ip location.

The eCommerce tech

  • eCommerce platform: Magento 2
  • Email marketing: Mailchimp
  • Search Platform: Sphinx Search

Client Speaks

The experts at Krish seamlessly created an end-to-end experience surpassing all the challenges within a short time frame. We are thankful to Krish for understanding our requirements and helping us create a seamless brand experience globally.

Chandan Prasad | ( eCommerce Manager)
Raising the Bar with Magento 2 Upgrade
The Magento 2 upgrade and the eCommerce enhancements collectively made the website stand out and helped the client provide a superior brand experience. Krish created an online ecosystem that blurred the geo boundaries and boosted the business globally. The client noticed a scale in mobile orders and a significant drop in the abandonment cart due to an enhanced user experience. The client experience increased market share and exceeded the customer expectations.
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