Binding101

Binding 101 Digitally Dominates Office Equipment Industry

Success Stats

  • +25% Average orders per day increased by
  • +20% Average order value increased by
  • +25% Revenue increased by
  • +35% Mobile traffic increased by
  • Website www.binding101.com/
  • Industry Industrial Goods
  • Model B2B & B2C
  • Platform Magento Commerce

Assisting country’s economy by strengthening office operations

Binding101 is among the USA’s largest dealers and manufacturers of finishing and office equipment. Having its roots from the year 1932, the company started as a family business serving clients under the name Spiral Binding. It was in 2007 that they launched Binding101 to fasten the work and serve their clients in the best possible way. As a part of upgrading its customer experience, Binding101 got associated with Krish. To boost its eCommerce store functionality. The experts at Krish performed Magento 1 to Magento 2 migration. Let’s discover the process in detail.
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An office is a place where dreams come true.

- Michael Scott

Finding the Root Challenges

  • Making room for increasing footfall with better performing store.
  • Rendering checkout flows to rectify increased cart abandonment ratio.
  • Designing a better UI to engage customers and improve their user experience.
  • Featuring and managing the massive list of products with a streamlined portfolio.

Just like an office, Magento is the platform that transforms idea into a successful commerce

Binding a Better environment for growth

Knowing the brand’s portfolio from in and out, the team was acquainted with its vision and the eStore’s performance. In order to meet the demands and improve functionalities, it was clear that Binding101 needed to upgrade its store to Magento 2. However, the need was to build a strategy that doesn’t make them lose any data and create a seamless UI & UX to improve the experience of its target audience.

The Strategy

With a solid migration strategy, the team started working on data, security, and UI aspects. A few key integrations like single-step checkout to solve the cart abandon rate and increase its revenue, performance optimization, user-friendly layouts for categories, ImPrintNxt Design tool implementation, etc were made. The overall emphasis has been on easing digital commerce for everyone linked with Bindin101.

The eCommerce tech

  • eCommerce Platform: Magento Commerce
  • Email Marketing: Klaviyo
  • Search Platform: Search Spring
  • Enterprise Resource Planning (ERP): Microsoft Navision

Client Speaks

It has been four years now that we are working with Krish the develop and maintain our digital presence. The development team did a great job in churning out the complicated huge project. They indeed played it well and helped us migrate to Magento 2 without any loss of data and commitments they made in regards to time and expectations.

Jeff McRitchie | (VP eCommerce, Binding 101)
Skying high in a healthy environment
After the complete Magento 2 migration, Binding101 witnessed changes with its upgraded store. Surpassing the previous hurdles, the brand noticed an increase of 25% in average orders per day and a 20% hike in average order value. The true sign of improved customer experience is a boost in revenue by 25% and increased mobile traffic by 35%. It was indeed a proud moment for the entire team to see the growing digital commerce.
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