Blossom costumes

Blossom Costumes Re-defined Fashion Commerce

Success Stats

  • +55% Increase in mobile traffic
  • +16% increase in average orders/day
  • +8% increase in average order value
  • -120% decrease in average load time

Leading the Online Costume segment

Blossom Costumes is a half-a-decade young, fancy dress costume shop from Melbourne. It is a one-stop destination for those seeking children's costumes and accessories, adult costumes, corsets, rockabilly, fashion attire, and more. In pursuit of improving customer experience and store features, Blossom Costumes got in touch with Krish for its Magento 2 upgrade. The team at Krish identified the biggest opportunity for improvement around website performance and conversion throughout the whole online sales funnel. Read on to discover how we helped solve tackle this challenge and how key business metrics improved as a result.
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I think of clothes a lot like costumes. I think of what I wear in real life as being my real life character's costume.

- Ginnifer Goodwin

Threading-The-Needle: Key Challenges

  • Upgrading the Magento version to render improved eStore functionalities (Magento 1 to Magento 2)
  • Streamlining the vast menu with proper SKUs and product segregation for a better browsing experience
  • Adding features to manage the footfall and enhance the buyers’ journey through all the sales funnel stages
  • Removing bottlenecks to improve the overall store performance and scalability
  • Optimizing page checkout functions to increase CX and customer retention rate
  • Revamping the user interface (UI) to address the online navigational issues

A theme isn’t just your online store’s costume. It plays an inevitable role in defining growth of your commerce.

Sewing Responsiveness for Better Digital commerce

Our experts' team prepared a strategy to implement Magento 2 to resolve Blossom Costumes' most pressing concern of scalability. With some extensions and plugins, the newer version could undoubtedly bring the much-needed responsiveness and performance-related boost that its Magento store needed. We added an all-inclusive feature upgrade plan for better user experiences along with the primary modifications.

The Strategy

After considering all the challenges and performance aspects, the team started with carefully migrating all the data and product libraries. The implementations included Revamping the UI, enabling mass order action, social media share plugin, integrating Magento Store Application using M2E Pro, and improving checkout conversion. Blossom Costumes had been using OneStepCheckout on their Magento 1 store since 2015, and looking at the results, the team continued with the same after migrating to Adobe Commerce (a.k.a. Magento 2). We helped them install, configure and customize OneStepCheckout for Magento 2 to suit their business needs and reduce cart abandonment.

The eCommerce tech

  • eCommerce platform: Magento2
  • Email marketing: Dotmailer
  • Search Platform: Elastic Search
  • Sales Channel: Ebay Integration with M2EPro
  • Social Media Integration: Apptrian Facebook Catalog
  • Checkout optimization: OneStepCheckout

Client Speaks

Krish TechnoLabs seamlessly transitioned our store from Magento 1 to 2 whilst enriching the overall shopping experience of it. We’re very happy with the outcome and our new website design. Their team is highly skilled and professional at what they do. I really admire our professional relationship together and look forward to work with them.

Dony Ngamino | ( Owner, Blossom Accessories Pty Ltd )
Setting new trends with intriguing costumes and Magento 2
After migrating their commerce to Magento 2, Blossom Costumes noticed impeccable changes in no time. While the brand noticed an increase of 16% on average orders per day, the average order value increased by 8%. With responsive digital presence and improved UI, it also significantly increased customer engagement. One top innovation worth mentioning is the integration of Buy Now Pay Later (BNPL) payment options. Studies show that offering consumers the choice to pay in installments drives an increase in checkout conversion, AOV, and repeat purchase, which held true for our client Blossom Costumes.
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