Boddess

Boddess Brings the Beauty-Tech Retailer in Global Spotlight

Success Stats

  • +23% Revenue
  • +25% New Customers
  • +20% Increase in Order/Day
  • +22% Increase in Avg. Order Value
  • Website www.boddess.com
  • Industry Beauty & Health
  • Model B2C
  • Platform Magento Commerce Cloud Pro

A Leading Beauty-tech Retailer

With an aim to revolutionize the beauty industry, Boddess aspires to transform the way people discover beauty utilizing cutting-edge technology, experiential retail and finest brands across the globe, Boddess envisions to elevate every woman’s commitment to beauty.  Ritika Sharma, Founder at Boddess commits to equip women to be the most empowered, beautiful and confident version of themselves. The mission is to spread the importance of self-care and indulgence to women across the world through beauty.
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Makeup is the finishing touch, the final accessory.

- Marc Jacobs

Collecting all the Prerequisites

  • Develop an online store with digital beauty advisor
  • Integrate Augmented Reality & Virtual Reality technologies to deliver personalization
  • Develop seamless centralized customer loyalty management program
  • Build an online skin analyzer tool to deliver unbeatable customer experience
  • Generate beauty quiz section for customers to engage better with the brand

Makeup is self confidence applied directly to your face

Beautifying Boddess’s Commerce

Apart from default Magento features, there were various customizations. To count a few,  developing custom quiz module to enhance makeup knowledge, a personalized sign up form where customers need to provide information about their skin type, tone, hair type, hair color. Importing bulk products without disturbing the overall performance also came along. The key integrations included Vinculum System and Reciproci System to dynamically manage order processing, invoice, shipment and Inventory. 

The Strategy

Post the gathering of requirements, our team began the development of commerce store with Magento Commerce Cloud Pro platform. To improve user experience, we integrated Vinculum System as an order management system and Reciproci System for centralized customer loyalty management. We also utilized advanced technologies like Augmented Reality, Virtual Reality, Artificial Intelligence to build a virtual skin analyzer tool. A digital beauty advisor tool also accompanied and enhanced engagement. We used a page builder to create A+ content for representing the products smartly. 

The eCommerce tech

  • eCommerce platform: Magento 2 Commerce Cloud
  • Order Management System: Vinculum
  • Customer Loyalty Management System: Reciproci

Client Speaks

A robust and high-performing online store is what I aimed at, Krish TechnoLabs has been a great partner in transforming my ideas into a reality. All the customizations were taken care of, appropriately. We were able to launch our digital commerce store seamlessly with the support of the Krish team.

Tarun Bali | (AVP & Head of IT)
Redefining the Beauty Industry with
Advanced Tech
The Boddess store now reaches the target audience more efficiently as it delivers personal touch by adding the custom user experience with the help of virtual assistant. Our high quality code and testing at each stage ensured in building a robust platform. We are proud to build a store that offers AI & AR powered recommendations after analyzing skin with the help of skin analyzer and also lets you try on certain products with a virtual makeup tool.
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