Good Basket

Good Basket Takes Freshness to the Next Level through Digital Commerce

Success Stats

  • +18% Revenue
  • +15% Average Order Value
  • +43% Mobile Traffic
  • 2.7 Seconds Average Load Time

Envisioning to serve the end customers

Dubai does not have its farms; hence fruits and vegetables are imported from countries farming the best of the kind. Established in 1979, Fresh Fruits Company has been doing this flawlessly for almost four decades now. Started with the mission to cater to the B2B industry with fresh fruits and Vegetables, they had an impeccable reputation across the region. However, recently they decided to take a step ahead and serve the end-users directly with their B2C portal Good Basket.
Download Complete Case Study

There is a lot of evidence that fruits and vegetables are beneficial for reducing the risk of stroke.

- Walter Willet

Preparing the land for B2C commerce farm

  • Intensive B2B offline experience, but completely new to B2C online commerce
  • Stock management and ensuring seamless sales channel
  • Creating UX whilst attaining an entirely new market segment
  • Streamline customer journey and design smooth interface

It is the experience that you sell online, products are already available in bulk. The one selling best experience, rule the market.

Sowing the tech seeds to cultivate seamless Commerce

After closely analyzing the brand’s value as B2B fruit and vegetable provider and their vision while entering the B2C segment, the team started building a firm strategy whilst defining the UI and UX. Having said this, the key concentration was on building an intuitive interface while placing a wide range of products in a manner that visitors find shopping a hassle-free experience.

The Strategy

After acknowledging their reputation as B2B fruit and vegetable provider and their vision while entering the B2C segment, the team started building a firm strategy whilst defining the UIUX, intuitive interface, and integrating an eye-catching and responsive design irrespective of the device visitor is using. Besides this, we integrated some out of the box features like slot booking, subscription, product bundles, store credit, and information-rich product detail page which makes them unmatched B2C commerce giant of fruits and Vegetable for UAE region.

The eCommerce tech

  • eCommerce platform: Magento Commerce
  • Email marketing: Mail Chimp
  • Search Platform: Algolia
  • Sales Channel: B2C

Client Speaks

Being one of Krish clients, i can comfortably say that selecting Krish as our Magento development partner was a successful choice. Krish team are always showing a great enthusiasm and dedication towards our projects. With the professional and high quality work we have seen, we would proudly recommend Krish as a long term technology and development partner.

Adham Attia | (Head of eCommerce)
Harvesting the fresh and relishing commerce with
Magento
With the launch of a new online store, Fresh fruits company started its entirely new journey under the name Good Basket. The B2C fruits and vegetable commerce soon gained attention. While gathering the audience hadn’t been a tedious task, the store commendably managed the increasing footfall. The team noticed a subsequent increase of 18% in their revenue and a hike of 15% in their average order value. The team also noticed that over 43% of their audience is coming through mobile, which indeed proved the success of all the hard work and efforts made during the planning and development phase.
More Case Studies