HT Paint

HT Paint Creates Colorful Customer Experiences using Digital Commerce

Success Stats

  • +120% Revenue increased by
  • 2.6 Seconds Page load time decreased to
  • +140% Monthly Visitors increased by

Making painting easy and attractive for everyone

Heirloom Traditions All-in-One Paint (HT Paint) was founded in 2013 by Paula Blankenship out of her interest and passion in revamping old furniture. The company was formed with a desire to introduce something new to the world. The brand got tremendous traction within a small span and felt the need to enhance its digital commerce to deliver an experience that matches the quality of its product. To explore the scope, they contacted Krish for strategic inputs.
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Painting is just another way of keeping a diary

- Pablo Picasso

Finding The Dark Spots

  • Outdated tech stack hindering the consumer experience
  • The need to enhance customer engagement and suffice more traffic
  • Limitations of the existing platform failing in feature addition
  • Strengthening overall UI and UX to accommodate more flexibility

Magento does not just make your frontend alluring, it also enhances the appeal of your backend.

Adding the Required Blend

After a thorough understanding of the needs and acknowledging the state of their current commerce portal, the solution in sight was to migrate the businesses to a more robust and feature-rich eCommerce platform. Keeping the business requirements aligned, the team concluded Magento to be the suitable framework. However, before starting with the migration process, it was important to build a personalized strategy that prioritizes the challenges and provides the much-needed solution.

The Strategy

The team prioritized enhancing and overhauling the entire UI/UX with the ability for HT paint to utilize a variety of promotions. Keeping their target audience and responsiveness in mind, a multistore frontend was set up to bring the components under the same platform and different sub-domains. In addition to several backend system integrations, the team ensured zero data loss during its migration from BigCommerce to Magento.

The eCommerce tech

  • eCommerce platform: Magento Commerce Cloud 2.3.4
  • ERP (if any): SkuVault (Warehouse management system)
  • Email marketing tools: Klaviyo
  • CRM: Gorgias
  • Search platform: Elasticsearch

Client Speaks

Krish TechnoLabs has been a great partner in transforming my ideas into a reality. All the customizations were taken care of, appropriately. We were able to launch our digital commerce store seamlessly with the support of the Krish team. I would surely recommend Krish for your online commerce enhancement.

Melissa Osborne | (General Manager)
Getting Back the Love with which
Brand was Created
With a smooth transition, the integrated changes worked seamlessly. HT Paint soon started experiencing positive results, increasing revenue by 120% due to the 140% boost traffic. We received a significant drop with an average page load time of just 2.6 seconds. We were hoping the brand to continue shining with enhanced performance!
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