Leading Edge Group

Leading Edge Leading the Way by Leveraging Cutting-Edge Digital Commerce

Success Stats

  • 30% Increase in Customer Acquisition
  • 22% Growth in Order Value
  • 2 Seconds Page Load Time
  • 15% Rise in Revenue

Empowering B2B2C With eCommerce Marketplace

Headquartered in Chatswood, New South Wales, Australia - Leading Edge Group (LEG) is a global organization operating in two major sectors; buying group management and sales channel management across Australia, New Zealand, and the United Kingdom. With over 40 years of empowering the businesses and creating unconventional experiences for each of them, Leading Edge had to undertake a digital leap to keep up with the digital era. Leading Edge wanted to showcase the catalogs of the various group sellers and enable order processing through the Magento ecosystem by creating a robust online presence. The experts at Krish helped them harness the power of eCommerce Marketplace.
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You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.

- Adam Audette

Addressing the Challenges

  • Creating a self-service eCommerce Marketplace
  • Server compatibility for more visitors
  • Data integration in ERP
  • SSO integration to allow customers to enable single login
  • Integrating Search functionality
  • Enabling supplier management

Simplicity is the most challenging thing to secure in this world; it is the last limit of experience and the last effort of genius

Harnessing Leading Edge with Marketplace Capabilities

Leading Edge empowers businesses by enabling businesses to focus on their core activities and taking care of the rest. While eCommerce is a significant aspect in the current digital evolution, Leading Edge had to step on it. Krish studied and came up with a solution that can handle the complexities of their B2B2C business operations while offering detailed customizations. The experts at Krish worked on a strategy that helped the client scale to new heights.

The Strategy

Krish delivered a closed Online Marketplace portal wherein we have utilized the native capabilities of Magento to enable company accounts, shared catalogs, requisition, and more. Furthermore, we integrated a Marketplace solution wherein the seller-buyer flow is implemented through rocket bazaar extension. On top of that, a personalized catalog for each retailer was published, which depends on selecting specific brands, sellers, and categories.

The eCommerce tech

  • eCommerce platform: Magento 2.3.4 - Commerce Cloud - Pro
  • Email marketing: Sendgrid
  • Search Platform: Elastic search
  • Enterprise Resource Planning (ERP): Oracle Netsuite ERP
  • Marketplace: Rocketbazaar suite

Client Speaks

The experts at Krish helped us create a robust online presence, and enable better management internally and externally. We are able to scale to new heights by joining hands with Krish

Raja Avula | (Digital Project Manager)
Paving the Way for Future
Leading Edge is currently selling products from computer and technology groups. Their current catalog size is around 200k, and they are expanding the catalog size by implementing microsites of other products ranging from jewelry, books, and more. They anticipate around 1M SKU this year. Moreover, the marketplace portal by Krish helped the client cultivate successful long-term retailer relationships and make their customers feel in control of their purchasing. In addition, the streamlined and automated day-to-day workflows optimized internal processes making operations more efficient.
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