My Binding

MyBinding Strapped Up Its Growth and Performance with Enhanced Commerce

Success Stats

  • +25% Revenue
  • +18% Increase in Orders/Day
  • +12% Average order value
  • +35% Mobile Traffic
  • Website www.mybinding.com
  • Industry Industrial Goods
  • Model B2B
  • Platform Magento On Premise

USA’s largest binding equipment retailer

Having experience of more than 30 years, MyBinding is undoubtedly one of the USA’s largest binding and laminating dealers. While the brand had brick-and-mortar stores in Oregon, Washington, Idaho, Utah, California, Nevada, Illinois, and Missouri, with the online store, it wanted to expand digital commerce by reaching a wider audience base. With an increasing client base and the need of a feature-rich eCommerce store, MyBinding chose Krish to upgrade its eStore from Magento 1 to Magento 2.
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The mind defines, decides, doubts and divides - only the heart truly binds.

- Rasheed Ogunlaru

Collecting The Splattered Papers

  • Bringing eCommerce enhancements for the increasing footfall
  • Improving checkout flows to boost engagement and retention
  • Mapping and managing codebase to eliminate performance disruptions
  • Enhancing UI & UX to cater to better customer experience
  • Upgrading the responsive web layout to reduce bounce rate
  • Streamlining the URL structure to declutter and make room for SEO aspects

The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.

Binding With Blend Of Enhanced Commerce

The experts at Krish designed a Magento 2 migration strategy after thoroughly understanding the requirements and following the brand’s vision to build digital commerce that is CX-oriented. It started with easing the prevailing complex site, which had over 40,000 SKU. Also, building a connection between their Magento store and the existing ERP system had been on priority on the team’s list.

my binding magento 2 migration case study by krish technolabs
The Strategy

The process started with creating scripts to migrate third-party extensions and data. Moving further, the team migrated all the payment tokens to make sure they don't lose any clients’ payment-related information. We then streamlined the URL structure and migrated the same to Magento 2 with a custom SQL script. During the process, we ensured UI/UX enhancements to improve CX and checkout flows.

The eCommerce tech

  • eCommerce Platform: Adobe (Magento) Commerce
  • Email Marketing: Mandril
  • Search Platform: Search spring integration
  • Enterprise Resource Planning (ERP): Acumatica
  • Sales Channel: Amazon, eBay Integration with M2EPro
  • Zaius Integration - Newsletter subscription

Client Speaks

It has been four years now that we are working with Krish the develop and maintain our digital presence. The development team did a great job in churning out the complicated huge project. They indeed played it well and helped us migrate to Magento 2 without any loss of data and commitments they made in regards to time and expectations.

Jeff McRitchie | ( VP eCommerce, MyBinding)
Expanding commerce with Magento experience
Soon after going live with the upgraded eStore, MyBinding noticed the difference. While the orders per day increased by 18%, the average order value too increased by 12%. Considering the implementations done to enhance the experience, the revenue grew by 25%, and the mobile traffic increased by 35%.
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