Samara James

Samara James Bejeweled its Revenue Setting New Benchmarks

Success Stats

  • +25% Average Order Value
  • +60% Revenue
  • +35% Mobile Traffic
  • -150% Fully Load Time

Redefining the Jewellery fashion segment

Started in 2006 in Shepperton UK, Samara James made an impeccable space amidst its customers in no time. Having specialization in making heart and arrow diamonds, they are widely known for their exquisite collection of jewellery designs. While besides their physical store, the brand did have online presence through Magento 1, however, to ensure a mature presence, they approached Krish.
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'Trends come and go, and style evolves. It's important to have pieces of jewelry that are timeless and look chic despite ever-changing fashions.'

- Karen Elson

Foraging what’s in hand

  • Engaging customers and keeping them updated with offers and promotions.
  • Making payment easier and buyer-friendly.
  • Responsiveness was making it difficult for visitors to make a purchase
  • Immature overall presence

A successful digital commerce sits over a thin line between what buyers have and what they expect. You got to balance the same.

Accumulating and implementing the needed blend

To ensure successful implementation of the takeaways received after entire research and analysis. Having said this, soon after closely understanding the challenges, the team decided to build a strategy, aligned to which, the needed technology will be structured

samarajames magento commerce case study by krish technolabs
The Strategy

Considering their target audience, Industry, competitors, and present digital presence in mind, the team started working on every single detail collected. Rounds of meeting with concerned departments followed by shuffling ideas on linked with design and implementations. The major concentration at this stage had been on designing the interface and making the overall shopping experience easy.

The eCommerce tech

  • eCommerce platform: Magento2
  • Email marketing: SalesForce
  • Search Platform: Searchanise
  • Review system: Feefo
  • Analytics: PIWIK

Client Speaks

“ When you’re working with a partner, you want a partner, you want someone coming to you with creative solutions to the problem, which is what Krish Technolabs offers. The team is extremely professional, very dedicated and committed to the project. I have been enjoying working with Krish Technolabs.”

Ed Searancke | ( Director, Samara James)
Enchanting the aroma of classic Jewellery
While the brand was carrying a reputation of more than a decade old, new interface and functionalities further added to it. Subsequently, the brand notices an increase of around 25% in their average order value per day. Not only this, a hike of 60% was also noticed in revenue generated from sales.
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