XFactory

XFactory Laid Pillars to a Monumental eCommerce Marketplace

Success Stats

  • +63% RFQ Conversion
  • +52% Rise in site visits
  • +41% Increase in revenue
  • +40% Mobile Traffic
  • Website xfactory.in/
  • Industry Industrial Goods
  • Model B2B & B2C
  • Platform Magento Commerce

Strengthening the foundation

Established by one of the largest sales promoters for some of the leading cement brands in India, XFactory is the brainchild of Kayoma India Pvt. Ltd. With an experience of over 25 years, with XFactory, they envisioned to serve seamless commerce experience to digital audience. Aimed to streamline steadily growing construction and industry materials, they had two plans to move further. One was to establish a retail sales channel, and another was to build an online presence. The quest began.
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It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.

- David Allan Coe

Arranging the bricks

  • Limited audience and geographical location to serve.
  • High cost of establishing and maintaining sales channels.
  • Expanding with a wide range of industry related products.
  • Managing and streamlining the established sales channels.

Building commerce is like building a monument. It takes raw materials, tools, and more importantly skills to create a masterpiece.

Cementing the Concept for B2B and B2C marketplace

As soon as the brand approached Krish TechnoLabs with their query, team initiated the process of solution discovery. After closely understanding the brand, its range of products, target audience, and future plans, team started building the boulevard ahead.

xfactory magento commerce case study by krish technolabs
The Strategy

We wold say it was no rocket science, it was simply understanding need of the commerce and including components like responsive UI/UX, quote negotiations, request-for-quote, log history, supplier pricing, integrating Pimcore build for product management, allowing self-checkout for privileged buyers, multiple hierarchical user accounts for single corporate account, etc.

The eCommerce tech

  • eCommerce platform: Magento

Client Speaks

We learnt that Magento is the most robust, agile, and flexible platform when it comes to leveraging B2B capabilities for commerce and that allows us to present our complex product range to customers in a friendly and easy-to-understand manner. The platform is aligned to our brand offerings, showcasing a new level of shopping experience, which is quite unfamiliar when it comes to the construction industry. We are very thankful to our technology partner Krish TechnoLabs for understanding our needs and helping us to place these messed cubes at right place.

Rajiv Madhavan | (Managing Director, Kayoma Trading Private Limited)
Garnering growth with newly constructed eCommerce store
With the newly launched store, xFactory did notice overall growth in their business. While the primary motive was to reach wider audience, which they attained with their online presence. Giving their business wings they needed to with a wide range of products getting loaded in just 2.5 seconds. In a couple of months after its launch, the store started noticing 41% increase in their revenue.
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