XL Feet

XL Feet Covers More Commerce Ground with a Larger Online Footprint

Success Stats

  • +53% Average Load decreased
  • +20% Increased footfall
  • +67% Conversion rate increased
  • Website xlfeet.com
  • Industry Fashion and Apparel
  • Model B2C
  • Platform Magento Commerce

Serving the audience with larger footprints

XL Feet is a leading supplier of the most cutting-edge footwear for people with big feet. Formed out of the founding member’s own experience of finding the right size and fit of the large-feet footwear, XL Feet came into existence for serving the big and tall community better. Since 2008, the brand is committed to serving customers with big feet and is strengthening its online presence to reach as many large feet as possible. XL Feet got associated with Krish with the purpose of expanding and bettering its B2C eCommerce experience for its customers.
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I still have my feet on the ground, I just wear better shoes.

- Oprah Winfrey

Measuring The Needs

  • Mapping the store’s performance to boost user experience and user interface.
  • Improving the search function to enable the visitors to find the right products without the hassle
  • Streamlining the catalog structure to facilitate the growth of digital commerce
  • Overhauling the inventory management tool to sync product details, orders, and inventory

UI and UX play a vital role in determining your boulevard to success. Krish has expertise in it.

One size doesn’t fit all

Being associated with XL Feet since 2019, the experts at Krish are well-aware of their philosophy, vision, and target audience, and are able to replicate the learnings in real-time. After closely analyzing the challenges, the team decided to build a strategy around crafting an intriguing User Interface and seamless buying experience.

The Strategy

Acknowledging the vitality, we started building a strategy keeping a friendly UI and a seamless experience in mind. It started with full performance optimization of the B2C store. Then came the enhancement of the integrated Cloudfront - Varnish for smoother performance. Keeping in mind the improvements in search results and click-through rate, we implemented and integrated Algolia Search. And to overcome the inventory management, we integrated Locate ERP system to enable smooth inventory management for XL Feet.

The eCommerce tech

  • eCommerce platform: Magento 2
  • Email marketing: Klaviyo
  • Search Platform: Algolia
  • Sales Channel: Web
  • ERP: Locate
  • POS: Connect POS
  • Reward Point System: Loyalty Lion
  • CRM: Zaius
  • International Tax and Rates: Zonos

Client Speaks

With powerful Magento Commerce platform and Krish as our strategic Digital Commerce partners, we were able to successfully achieve our goal of not only expanding our commerce but also deliver enhanced digital experiences to our clients.

Adrian Coulter | (President of XLfeet Inc.)
Leaving the footprints with better digital commerce
With new and improved integrations and enhancements, XL Feet noticed a significant growth rate in customer satisfaction. The optimized B2C eCommerce store helped decrease the average page load time by 53%. This became the first step to delivering better customer service. It also witnessed a 20% rise in footfall and a massive hike of 67% in the conversion rate. It has undoubtedly been a privilege for Krish to enable XL Feet’s customer-centric eCommerce store and hope for its continued success.
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