Summit Hut

USA’s Leading Adventure Gear Brand Boosted their Ads ROAS by 600%

Success Stats

  • +350% Increase in Ad Revenue
  • +70% Decrease in Cost Per Conversion
  • +60% Savings on Ads Spend
  • +57% Boost in Orders
  • Website www.summithut.com
  • Industry Fashion and Apparel
  • Model B2C
  • Platform Magento Commerce

Encouraging Outdoor Adventure since 1967 - Client Profile

From humble beginnings in a bedroom, Summit Hut first entered the outdoor retail industry in 1967. Two fifteen-year-old friends conceived this adventure brand by offering backpacking and mountaineering equipment to Tucsonans. Summit Hut provides superior value, service, and memorable experiences while specializing in outstanding outdoor products. Summit Hut sought a paid marketing partner that can give wings to their digital marketing campaigns and discovered Krish.
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Wilderness is not a luxury but a necessity of the human spirit

- Edward Abbey

The Steep Slope - Unveiling The Objectives

  • Planning ROI-driven digital marketing strategy.
  • Executing Ad Campaigns that deliver increased conversions while optimizing Ad Spend.
  • Leveraging strong product offering to demonstrate consistent revenue growth using Google Ads.
  • Strategic analysis of the traffic drivers, barriers, and hooks for Conversion Rate Optimization (CRO).
  • Understanding the unique buyer persona and distinctive buyer journey to target the specialty of the product and the industry.
  • Targeting the niche adventure industry with a focussed bidding and keyword strategy.

People Buy Experiences, Not Products We help create vivid experiences!

Harnessing Adventure via Paid Ads

Despite being an established brand in the outdoor & adventure gear industry and having a solid product portfolio, Summit Hut struggled in replicating strong results via paid Ad Campaigns after their eStore revamp. They approached Krish for professional help from experienced digital marketers to plan and execute their Google Shopping and Google PPC (search) Campaigns. Krish focussed on the challenges and worked on an ROI-driven digital strategy to help them improve their Ads ROI and demonstrate consistent revenue growth. We also closely analyzed the competition and facilitated a strategy to outmanoeuvre them.

The Uphill Climb - Approach & Solution

The foundation was laid with an in-depth audit of the Ads by Krish’s team of expert eCommerce digital marketing strategists. To fully achieve the objective of driving value, our Google Ads experts chalked out paid marketing campaigns keeping performance-driven marketing principles at the core. In addition, we conducted trend analysis based on a compiled audit of core paid search derivatives.

To further improve clicks, impressions, and conversions for Summit Hut, we optimized the Ad campaigns at regular intervals while improving the landing page experience to reach the business objective of increased CRO. The team also took a deep dive into various performance parameters of Shopping Ads while working on a detailed strategy to optimize the Google shopping feed. Non-performing products were weeded out of the feed to ensure the best product page optimizations.

Client Speaks

We are thrilled with the service you are providing to Summit Hut. When you first presented your Google Ads improvements, we were impressed with the outcome. We see great strides to improve these results and our confidence has multiplied on the expertise and professionalism your team brings to the table. Our Ads ROI has improved substantially, along with significant improvements in campaign performance. The team spent valuable time time to understand our business and ensure that the Ads strategy aligns well with our marketing and business goals. We are happy to recognize the digital marketing team at Krish as our partners in eCommerce growth.

Jeremy Davis | (President, Summit Hut)
Reaching the Final Summit - Outcome
Summit Hut has seen consistent growth in both revenue and ROI since project inception by the team of digital marketing experts here at Krish. This can be attributed to strategizing, executing, and monitoring the Google Shopping and Search Ad Campaigns. In-depth analysis of the several Ad campaign parameters by our Ad strategists facilitated strategic data-driven actionable insights into continuous improvement of Ad campaign performance and further optimizing budget spend. The team took extra care and assisted in running high-performance campaigns to deliver exemplary results. In just a few months of implementing our paid digital marketing strategies, Summit Hut noted 57% higher conversions with an ROAS of more than 600%. We hope to unlock new achievements for Summit Hut as we move forward.
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